OUR MANIFESTO
My name is NAOS.
I’ve created a unique approach that sets me apart from today’s cosmetics brands. It’s called ecobiology, an integrative approach combining the biology of living ecosystems and the principle of responsibility towards individuals.
I am guided by the truth, and speaking the truth is my duty. My customers have the right to be informed, the right to be heard, the right to choose and the right to safety.
But most of all, I want to convey an altruistic vision in opposition to the toxic standards of imposed beauty. My founder, Jean-Noël Thorel, donated his shares to a philanthropic organization dedicated to realizing human potential.
Today, I belong to an altruistic organisation that is more like an NGO than a traditional capitalist company.
Its primary duty will be to preserve my independence to enable me to maintain my actions based on my values.
Humanism is my cornerstone. Health, the environment and above all, the others are my guiding stars.
“My only battle is not what planet we will leave to our children, but what children we will leave to our planet!”
